News
We can win Xmas sales race, says Sega
Andrew Wooden Oct 19 2007, 11:20am
Comments (4)
Publisher says upcoming Mario & Sonic title could become Christmas number one
Sega believes that its marketing campaign for Mario and Sonic at the Olympic Games could help it scoop the Christmas number one.
Speaking to MCV, Sega product manager Phil Lamb said: “This will be a leading title at Christmas. We have fully set our sights on it being the number one Wii title but are confident that this title has the potential to also achieve the top slot in the All Formats chart too.”
Sega claims the title represents the next step on from the massively successful Wii Sports, and has put in place what it describes at its “biggest ever and widest reaching media campaigns,” – which it hopes will ensure it achieves its goals.
“As sports titles go, Wii Sports was really just the tip of the iceberg,” continued Lamb. “Mario and Sonic goes way below the surface. We’ll be following Nintendo’s lead and ensuring that we are effectively hitting that universal audience of five to 95 year-olds from as many angles as possible. TV will take the lead with a massive campaign running from launch through to the new year.”
Comments
“What?!”
Posted by: Ryu Hyabusa - Oct 19, 4:35pm
Oh dear I think Sega have finally lost it.
With games like Mass Effect, COD and Assasins Creed out next month I really doubt somehow that new Olymic game is even going to be listed as a potential hit.
“Re: What?!”
Posted by: RF - Oct 19, 9:36pm
They are aiming at the casual player, to whom Mass Effect, COD, and Assassin's Creed has little or no appeal -- especially as they are not available to the Wii, anyway. Personally, I look forward to play this game.
“OMG”
Posted: Oct 21, 4:06pm
God, if this is bad, sega is done
“Re: OMG”
Posted by: 59672 - Oct 22, 4:27pm
Yeah, this game is not going to outsell Super Mario Galaxy. It Super Mario Galaxy will be the top christmas seller. I bet it on the life of my pink shirt!