News
Sony pumps £1m into Ratchet TV campaign
Tim Ingham Oct 19 2007, 11:29am
Comments (3)
Prime time Saturday night spots secured as SCEE gets behind ‘benchmark PS3 title’
Sony is backing upcoming PS3 title Ratchet and Clank: Tools Of Destruction with a million pound TV campaign throughout the gifting season.
The platform holder has heralded the game as a ‘benchmark’ release for PS3 owners, and set its sights on a target demographic that covers the whole family.
“The ad will target 16-34 year olds, with a focus on Saturday night family programming, which draws upon a broad demographic of viewers, matching Ratchet And Clank’s target audience,” Sony product manager Lucy Garnett told MCV.
“One of the strongest aspects of Ratchet and Clank, has to be the quality of the visuals, and we wanted to showcase this in the TV ad, meaning it’ll be made up entirely of actual gameplay footage.”
The megabucks TV campaign will kick off on November 16th and last for a full month.
This will be augmented with a wide-ranging online push, which will include heavyweight coverage on gaming sites including Gamespot, Games Radar, Eurogamer and TVG.
Sony promises that the title will also enjoy a strong presence on broader reach sites such as Yahoo, Channel 4, and Sky Sports, to target a more mainstream audience.
“The title marries Shrek-style humour with a detailed and fun storyline to produce what we believe to be a benchmark PS3 title,” added Garnett.
“It’s this variety and depth that we hope will make it equally appealing to young and old, novice or hardcore gamers, and people who want a title that can really showcase what the PS3 is capable of.”
Comments
“Visuals”
Posted by: Shlock - Oct 19, 1:28pm
Saw this at the GAME conference, the visuals are SICK (in a good way)
“Re: Visuals”
Posted by: Mr Pumblechook - Oct 19, 2:12pm
I did have a chance to play the demo. I was expecting typical kiddy rubbish. Actually I was surprised to find it full of charm, stunning visuals, fun controls. It reminded me of a Pixar movie. Skydiving controls worked really well.
“Re: Visuals”
Posted by: Adam - Oct 19, 2:16pm
Why is this starting on November 16th, a week after when the game comes out. By the end of that period, wouldn't they be wanting to concentrate their adversising on Haze and then Uncharted at the end of that period