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Fils-Aime: “Competitors face significant strategic conundrum”

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Fils-Aime: “Competitors face significant strategic conundrum”

NoA president says Microsoft and Sony’s next-gen model makes life challenging for developers

Another snippet to emerge from yesterday’s BMO Capital Markets Conference comes from Nintendo America president Reggie Fils-Aime, who has claimed that rivals Microsoft and Sony now find themselves in an awkward position in the next-gen market.

CNN quotes him as saying: "The challenge that our competitors have is significant. They've gone down the path with very expensive machines where they lose money on the hardware on every unit they sell. They've gone down a path that makes it challenging for third-party developers to create content.

"So our competitors have put themselves in quite a box. How they get out of it is a challenge – creating casual content for those systems won't work. Not only because the ease of play won't be there but the consumer won't be there.

"I don't think a consumer paying $600 for a Sony system, software and accessories is the same consumer who wants to play a more casual type of product. So they have a significant strategic conundrum, and one that won't be easy to resolve.”

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Don't get on your high horse just yet

posted by Warren Nov 07, 2007 at 4:39 pm
1
Warren

Question - Why dont I have a wii ?

Answer - the games, where are the Halos, Metal Gear Solids, Half lifes, Resident Evils(MAIN ONES). That sir... is the key differentiator.

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Read The Article Again

posted by Reythor Nov 07, 2007 at 5:53 pm
2
Reythor

Reggie was talking about casual gaming, which appears to have been a huge factor in Nintendo's current success.

He was referring to Microsoft and Sony's platforms being modelled around the concept of performance over innovation. An expensive mistake it seems, so far…

As for the games you mention, even after Metal Gear Solid Whatever, Resident Sequel, and Rockstar's latest efforts finally arrive to entertain the teenage boys, I'm sure there will still be plenty of people out there who prefer not to indulge in pointless violence and who will opt to purchase a Wii instead.

And after all, is there any game out there more universally entertaining, accessible and sociable than Wii Sports?

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Re: Read The Article Again

posted by Mark Nov 07, 2007 at 6:19 pm
3
Mark

I agree. I had an Xbox many many years ago but I'm not into games that much anymore. I'm now 30 years old and I've been thinking about buying a new system for casual play. I thought about the PS3 but it is very expensive and the games are so complicated these days that it would take too much of my time to learn to play. I'm leaning toward the Wii - it looks easy and fun!

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This will bite them on the ****

posted by Weezer Nov 07, 2007 at 6:34 pm
4
Weezer

When the novelty wears off (as seems to happening already), all Nintendo will have is the profit fromt the Wiis they've sold plus a bunch of 3rd party devlopers jumping ship. They've successfully sold games machines to people who don't really play games - and certainly don't buy lots of them. It will - eventually - end in tears...

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Re: No worries

posted by kevbo Nov 07, 2007 at 8:23 pm
5
kevbo

No worries, all game systems will do fine this year... However Nintendo will be the clear winner for this generation. Get over it and play whatever makes you happy...
Sheesh... all everyone does is complain
Play games and have fun people

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That's all Nintendo can talk about.

posted by Zed Zee Nov 07, 2007 at 9:06 pm
6
Zed Zee

The reason that Nintendo talk about "casual gaming" and make it out to be a great thing is because that's ALL they can talk about.

What Nintendo don't realise is that by creating a so-called new market with casual games, they have had to abandon the mainstream gaming market, or at least, developers in that market have abandoned them.

So, while they shy away from having a powerful console, that's fine - they don't have the financial muscle to compete with Sony and Microsoft - they should not **** off the competition and the market that they were happy to compete in until the latest disastrous decision with the Revolution.

The mainstream market is fine, with or without Nintendo in it.

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Re: That's all Nintendo can talk about.

posted by Wozza Nov 07, 2007 at 11:18 pm
7
Wozza

The Wii's bubble will burst in 2008, then Reggie will have to get up and plead to those casual gamers to go buy Wii games, IE take it out of the loft or the cupboard and get back into to playing playing Wii Sports, because 2008 will see Wii Sports 2, and don't forget you will need this new attachment.

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Re: That's all Nintendo can talk about.

posted by DeeBoo Nov 09, 2007 at 12:52 am
8
DeeBoo

How simplistic a concept, one console per household.
Target markets have disposable income to dispose of. If they don't they're not a target market. Now the big boys and Nintendo have to share from the same pie. No more 75% of the pie for anyone. The market will be free and malleable and shift and change with the games and new offerings. But Nintendo will be there. I might have a Wii and an XBox and some computer games like WOW, you might have Wii and PSP. What we aren't going to see is the conventional split of the marketplace.

And, don't ever underestimate opening up a whole new unexplored market place like the "Casual User". They might be as profuse as the commodity consumers of soap and tires: THERE IS A NEVER ENDING HUGE POTENTIAL SUPPLY. Think Canada (30 million population) = XBox Userdom potential and China = Wii Casual Userdom

The only thing you can count on for sure is change.

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Nintendo have a conundrum.

posted by Bruce Everiss Nov 14, 2007 at 7:42 am
9
Bruce Everiss

For all the elegance of it's gesture interface the Wii will be found out by it's lack of horsepower. It is closer to being in the toy market.
The 360 is not into it's stride yet. It is an elegant and powerful device. The best console yet, by far. And Live is an enormous USP.
The PS3 is just about dead. Large sections of the industry have deserted it. It is difficult develop for, has a weak GPU and there is still no reason to buy one.

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10
invatly

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