Publisher says James Bond is one of the greatest games franchises of all time
Speaking at the BMO Capital Markets Conference earlier this week, Activision CEO Bobby Kotick has said that his firm is committed to breathing life back into the James Bond franchise following its acquisition of the licence from EA last year.
"The James Bond licence suffered a lot because it wasn't a focal point of EA’s efforts over the past five years and they have such a broad portfolio of franchises that this one didn't get the attention it deserved," Kotick stated.
"Bond is one of the great videogame franchises of all time and that really was a result of Goldeneye. I think the key to re-energising the Bond franchise is going to be ultimately the highest possible game quality.
"We have our best development studios working on the product, we have a second team working on another Bond product and we're putting great resources against it.”
EA’s Bond titles included From Russia With Love and Goldeneye: Rogue Agent.
Advertisement
Comments
stop living in the past
why do they keep going on about goldeneye? yes it was a good game at the time for the consoles, but every other bond game has been terrible. One great title in a series does not make the whole franchise great.
Leave a Comment
HOT TOPICS
Religious leaders slam Modern Warfare 2 130
Microsoft hails its ‘killer weapon’ in battle with PS3 and Wii 36
Russia pulls Modern Warfare 2 from sale? 16
The Hut rebuffs AC2 date break claims 14
MW2 sales pass $550m worldwide 13
The Producers pulls out of Trilogy partnership 11
60% of UK 360s have failed 11
Xbox Live class action begins 10
Facebook hitting PS3 today 8
Call of Duty inspires new retailers 6
RELATED STORIES
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets