Georgiou takes the role after the departure of Adam Roberts, and will report into general manager of Vivendi games’ European retail operations Xochilt Balzola-Widmann.

“We’re thrilled to appoint George as MD for Vivendi in the UK, particularly during one of the year’s most exciting quarters,” said Balzola-Widmann. “Since being appointed as marketing director five years ago his extensive knowledge of the games industry and the market has been integral to our on-going success in the UK.”