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Stringer: PS3 has made a breakthrough
Ben Parfitt Nov 15 2007, 11:17am
Comments (4)
Sony CEO says price drop has seen its next-gen machine reach a turning point
PS3 platform holder Sony is celebrating a significant increase in its console’s hardware sales in North America following the recent price reductions – and CEO Howard Stringer admits that his company is relieved.
Following the mid-October price drop on the 80GB model and the introduction of the new reduced-price 40GB machine, Sony claims sales have climbed from 30,000-40,000 a week to over 100,000.
Speaking to The Associated Press Stringer stated: "It's the breakthrough we've been anticipating. We've been holding our breath. Obviously, we've taken so much heat over the year on PS3. Finally, the turning point has been passed.
Stringer also added that the current shortage of Wii hardware is “fortuitous” for his company.
Comments
“But at huge losses”
Posted by: Ryu Hyabusa - Nov 15, 11:46am
Sony were already making losses before the price drop and after the price drop they have suffered even higher losses. But then who cares? As long as those that have been waiting for the PS3 to become more affordable have gone and bought one or can now go get one.
I think the PS3 was priced very well originally considering whats in the box, but now its an absolute bargain.
Sony now need to secure more exclusives because it will be like the Wii - everyone wants one but what is there to play?
“Re: But at huge losses”
Posted by: Dylan - Nov 15, 12:00pm
True. All Sony need now are more exclusive titles that are actually worth playing.
“Re: But at huge losses”
Posted by: Emeritus - Nov 15, 12:57pm
Actually Sonys losses have not increased that much, the prices for electronics is constantly dropping with time and the new 40 gig PS3 uses the smaller, cheaper and more efficient 65nm processor, a new streamlined 'motherboard' if you will without the PS2 chipset and no doubt smaller, cheaper components in the Blu-Ray drive.
This happened with all previous Playstations, Constant changes with the hardware to make it more efficient and cost effective.
“Re: But at huge losses”
Posted by: Ryu Hyabusa - Nov 15, 1:25pm
From what I read only SOME of the 40gb PS3's have the 65nm so yeah costs have come down as they will obviously put the newer processor in all the PS3's soon enough.
Am not sure what cheaper parts they could possible put in the blu-ray player but oh well.
But Sony's losses have been high, dont forget they invested $1.7billion in the CELL which they now are selling off to Toshiba and IBM for $860million.
It is still rather unfortunate that the 40gb had to be stipped down from the full PS3 - especially when Sony was quoted saying 'All our PS3 owners are ELITE' in reference to the launch of the 360 Elite.
But I guess 60gb owners are Elite so what of 40gb owners?