Newly-named retailer reveals Nintendo-dedicated in-store promotion areas
Entertainment retail chain Zavvi has teamed up with Nintendo to create a dedicated in-store area designed to promote the publisher’s consoles plus first and third party titles.
The format holder’s devoted section has been set up in Zavvi’s flagship store in Oxford Street, London. The set-up is part of the retailer’s Christmas gaming push – its first since it re-branded and cut ties with former parent Virgin.
“The Nintendo area demonstrates Zavvi’s commitment to games and gives customers a complete games experience,” Patrick Kelly, head of games at Zavvi told MCV.
Once Christmas is over, the retailer will open new stores in Bristol, Liverpool and Belfast.
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Comments
White, what next green (xbox 360?)
im gonna be sick with the green if thats going to happen, i think it is a waste of money the staff need it more than some poxy display stand, get to the effing point no one is effing interested in nintendo wii or ds anymore its just blaaaand that goes with the logo give it some F***ING color!! it does no justice what next staff dressing up as The Grinch or Green Giant?
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