MTV’s first foray into the games market, Guitar Hero challenger Rock Band, has gone down a storm in the US – and whilst it won’t arrive in Europe until early next year, the company has already began hyping its next project in the games sector.

Speaking to Reuters about Rock Band, executive vice president of program enterprises at MTV Networks Music Group Jeff Yapp stated: "We're pretty optimistic about what Rock Band is going to do.

“But our next big announcement, which is coming up fairly quickly, is a move to a whole other realm."

MTV owner Viacom has previously vowed to invest $500 million in MTV’s video game efforts, and some predict that the recently purchased former Guitar Hero developer and Rock Band studio Harmonix may well work on a Hollywood franchise next time out.