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US: Wii and DS sales surge

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US: Wii and DS sales surge

Thanksgiving success for Nintendo as both of its consoles shift huge volumes in North America

Leading platform holder Nintendo is celebrating success on two fronts after announcing that both its home console the Wii and its portable machine the DS have racked up huge sales over the Thanksgiving weekend and through the month of November as a whole.

The Wii sold 350,000 units throughout Thanksgiving week, according to NPD figures, and its total sales for the first two weeks of November reached a staggering 650,000 ¬– the highest monthly sales enjoyed by the machine since its launch in November 2006.

DS, meanwhile, put even the Wii to shame, selling a massive 653,000 in Thanksgiving week, well up on the already impressive total October sales of 458,000. It also beats Nintendo’s previous sales record, when the DS’ predecessor the Game Boy Advance sold 600,000 in the same time period in November 2005.

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But what will happen after Christmas?

posted by Bruceongames Nov 28, 2007 at 10:30 am
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Bruceongames

Now we are in this new, different, more general market will it become even more seasonal? The good thing about hardcore fanboys is that they bought and played games all year round.

Presumably Nintendo are expecting system sellers like Wii Fit to keep things going. It will be interesting to see if they succeed.

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Re: But what will happen after Christmas?

posted by Reythor Nov 28, 2007 at 11:00 am
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Bruce, it may seem a strange concept to get your head round, but non 'hardcore gamer' people buy things at other times of the year too.

It's largely the games publishers that decide when to make their games available, and holiday seasons have always been a good time to release games - usually because that's when the 'hardcore gamers' mums go out to buy them the next version of Metal Gear Solid / Grand Theft Auto / Gran Turismo - or whatever it is that 'hardcore gamers' sit in their rooms playing.

With any luck, in the coming years the various prejudices of playing video games, at whatever level, will simply fade away.

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