UK-based developer Kuju is to launch a new studio named Double Six that will focus on the production of digital download titles for emerging networks such as Xbox Live Arcade, Wii Ware, PlayStation Network and casual PC games portals, Gamesindustry reports.

“We believe that there are some great opportunities out there and the models are really attractive as a developer," studio head James Brooksby stated. "We want to become the best, the go-to place, the studio that is known for carving out our own part of the industry. Double Six is going to be the place to go for the absolutely best games on digital platforms."

The specific development focus falls in line with Kuju’s existing strategy for its other studios – with Chemistry working on Unreal engine titles and Zoë Mode specialising in social gaming.

"We're doing games that are anything from casual to pretty complex titles for digital distribution, something that you may expect from a full boxed product, but in a different guise,” Brooksby added.

“Some of the games we're going to put out you definitely wouldn't term 'casual' and they are going to appeal as gamer's games.

"We've got plans to get quite big but we want to keep the small company feel. It's about making sure everybody knows where they fit and giving everybody a really strong focus. We're creating something the team can get their teeth into.”