Biggest ever spend for specialist retailer; Half-price offer key to the Xmas strategy
Gamestation has rolled out its latest Fat Chris ad strategy – and has promised the most ‘in your face’ marketing campaign yet.
The new promotional blitz is the biggest ever for Gamestation, and will take in a striking range of in-store, online and TV-based promotional activities.
“In 2007 we wanted to make the campaign as ‘in your face’ as possible, so we created stand-out POS for stores that will stop passing customers in their tracks,” said Gamestation senior marketing manager Emma Kitching. “By giving Fat Chris a starring role in our integrated marketing campaign we’re ensuring that he’s accessible, memorable and will drive people into store.
“Though it is true to say we are spending more than in previous years, it is more important to highlight that we are using our budget in a much more effective way.”
Gamestation mascot Fat Chris will be featuring on ITV2, Sky Sports, MTV, E4 and many more satellite stations, with magazine and national press also part of the campaign. “We have implemented a really strong line-up of press activity this year,” added Kitching.
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“We are using a broad range of titles that are the most relevant to our growing target audience, incorporating national tabloids, women’s consumer titles and men’s magazines.
“Our market leading half price offer on some of the best titles for Christmas shows customers that we know it’s important that they get the best deals on the top games, and we’re the only retailer offering a campaign like that.”
Comments
why
u think they would have realised it was a **** gimmick last year and realised that sales spikes were from new consoles not their **** ad campaign
Re: why
I actually think it is quite a funyn ad campaign for an independant...way better than anything that Sony's PR have done in the past year.
Re: why
To be honest, whilst I don't really like the character I feel it's not a bad campaign. At least Fat Chris is something you can remember as opposed to the faceless ads of companies such as GAME.
Re: why
Haha, me and my family love Fat Chris, we roll around laughing whenever we see him on television! Especially when he bursts out of the present!
Re: why
It was rubbish last year and it was rubbish this year. The alien from 2005 with the "on your planet this christmas" tagline was far superior. The most asked question in every gamestation store this year was undoubtebly "have you got any DS's but second to that was definately "who is fat chris?" followed by an embarressed employee having to explain that father christmas cut in half is fat chris - ha ha? not!
Re: why
Yes, Fat Chris was a **** ad campaign, & he won't be back for Christmas 2008. Employees were sick of nobody understanding the joke, and having to wear **** T-shirts saying 'I Love Fat Chris', so he's been axed
Re: why
Meanwhile, endless children are becoming morbidly obese, whilst sitting on their fat arses playing computer games all day.
The delicious irony.
Re: Re: why
the worst thing about 07's teeshirts was the "need a hand" slogan on the back.
the amount of times i've been asked by blokes who think they're being funny for a quick "job".
NEWSFLASH
its not witty so shut up.
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