UK boss Keith Ramsdale undaunted by gargantuan new rival
Electronic Arts has fired out a warning shot to new publishing goliath Activision Blizzard – warn the Vivendi-owned giant that it will not give up its dominance of the market without a fight.
Vivendi and Activision announced its new ‘merger’ on Sunday, which sees the French publisher take 52 per cent control of its former rival – which could increase to 68 per cent over the coming months.
But defiant EA UK boss Keith Ramsdale said that, if anything, the new competition could spur the mega-publisher onto greater success than ever before.
He told MCV: "We wish them good luck and look forward to the competition. We believe that EA still has the industry's strongest portfolio of game franchises."
"We're always at our best when we have a clearly defined competitor."
Advertisement
Comments
Ah that explains it
This bit
"We're always at our best when we have a clearly defined competitor."
So that means all their games have been utter garbage because there is no competition and that makes sense on why their games are usually top sellers.
Watch out EA
EA might not realise just how tough this competition (I say this but I truly mean that this is their first real competition) just might end up being. Activision Blizzard will be a powerfull force to Reckon with.
Re: Watch out EA
Hopefully this competition will spur EA into upping the quality of their games. And I speak as someone stupid enough to have bought ROTWK, waited 6 months for a patch, then was promptly abandoned.
Re: Watch out EA
Activision Blizzard >>>>>>>> EA in terms of game quality.
Re: Watch out EA
Lol at EA not being worried.... Blizzard + Activision will honestly steamroll over them with better quality and support.
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
crossing articlesv brother deliveries kopran foolproof irrespective
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 28
Modern Warfare 2 already pirated? 26
First MW2 pre-orders arrive 16
Activision praises retail and promises fair play on MW2 14
Tesco sells Xbox 360 games for £3.97 10
EA: PES is struggling 9
Activision: 'Guitar Hero as respected as Harley Davidson' 7
LittleBigPlanet sequel looks unlikely 6
Mama takes on Modern Warfare 6
RELATED STORIES
ACTIVISION BLIZZARD: Ubisoft welcomes new competitor 1
ACTIVISION BLIZZARD: Retail reacts 1
Vivendi titles facing uncertain future? 2
Activision Blizzard deal officially finalised
Activision Blizzard: ‘We’re thinking big’ 1
Activision Blizzard’s new management structure explained 1
Activision Blizzard in for Take Two? 1
Vivendi projects and studios facing the axe 12
Vivendi titles to be sold off? 8
EA zones in on market share 1
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets