UK boss Keith Ramsdale undaunted by gargantuan new rival
Electronic Arts has fired out a warning shot to new publishing goliath Activision Blizzard – warn the Vivendi-owned giant that it will not give up its dominance of the market without a fight.
Vivendi and Activision announced its new ‘merger’ on Sunday, which sees the French publisher take 52 per cent control of its former rival – which could increase to 68 per cent over the coming months.
But defiant EA UK boss Keith Ramsdale said that, if anything, the new competition could spur the mega-publisher onto greater success than ever before.
He told MCV: "We wish them good luck and look forward to the competition. We believe that EA still has the industry's strongest portfolio of game franchises."
"We're always at our best when we have a clearly defined competitor."
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Comments
Ah that explains it
This bit
"We're always at our best when we have a clearly defined competitor."
So that means all their games have been utter garbage because there is no competition and that makes sense on why their games are usually top sellers.
Watch out EA
EA might not realise just how tough this competition (I say this but I truly mean that this is their first real competition) just might end up being. Activision Blizzard will be a powerfull force to Reckon with.
Re: Watch out EA
Hopefully this competition will spur EA into upping the quality of their games. And I speak as someone stupid enough to have bought ROTWK, waited 6 months for a patch, then was promptly abandoned.
Re: Watch out EA
Activision Blizzard >>>>>>>> EA in terms of game quality.
Re: Watch out EA
Lol at EA not being worried.... Blizzard + Activision will honestly steamroll over them with better quality and support.
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