Like-for-like sales up by almost half; retailer says Nintendo demand is key
Leading UK games retailer GAME has reported a total sales increase of 89.1 per cent, including sales from the recently acquired Gamestation, for the 45 weeks ending December 8th, whilst like-for-like sales increased by 44.1 per cent compared to the same period last year.
Taking the UK and Ireland in isolation, total sales rose by 92.3 per cent whilst like-for-likes climbed 46.1 per cent.
GAME chairman Peter Lewis stated: “GAME continues to experience strong growth within an expanding market. This exceptional sales growth reflects strong consumer demand for all product formats, particularly so for the Nintendo DS Lite and Wii console.
“We are very pleased with our performance for the year to date and we look forward to the key Christmas trading season. There is an unprecedented range of products for our customers albeit we anticipate that demand will outstrip supply particularly for the Nintendo Wii format.”
However, Lewis did add that the lower margins from Gamestation and the fact that hardware sales are on the rise, bringing with them lower margins themselves, will reduce the firm’s overall gross margin.
Advertisement
So far this year, GAME has opened 333 new stores, bringing its total count to 1,150.
Comments
Mr
This isnt a suprise really... Its all because of Nintendo - i think every retailers sales will be up massively this year because of them, congrats to Ninty
Not quite correct.
I don't agree with the notion that Nintendo is single-handedly saving the world! It's simply not true.
Nintendo has done nothing more than squeeze itself (without Sony or Microsoft doing it) out of the traditional games market. I just can't wait to see what their next console is going to be - paper and pen, perhaps?! How can you come back to a traditional console (if they dare to do that) after the Revolution? And if they stay where they are, then they'll be more distant than ever from the lucrative young to middle-age consumers with plenty of disposable income. Choosing to focus on 'casual' gamers and families is a bit like when toasters first came out; everyone used them and then after a while, serials stole some audience, fruit some others etc. In other words, it did not change the world for very long. Everyone moved on or got back to traditional breakfasts!
This surge is purely because of all the nexgen consoles and this is the first Xmas worldwide, when they're all available. I don't see anything "particular" about Nintendo's portfolio, apart from being a very odd and strange games environment - I've played it and I think it s-u-x!
Nintendo only did what it did with the Revolution because they couldn't keep up with the competition anymore, when it came to specs. The Revolution is not a revolution, it's a compromise.
Nintendo have simply been riding the marketing wave of not expanding their manufacturing, thus keeping the demand high for a product that's almost never available and always on pre-order.
But that's not an achievement in higher sales or that it's so much in demand; it's merely that its slice of the market is being kept waiting while they produce enough units to meet that niche market segment.
If Nintendo opened one, two or three more factories tomorrow (I'd settle for a couple more production lines in the current factories), would the demand still be as high for its Compromise console? Doubt it, they'd be sitting on the shelfs just like the other two...
Re: Not quite correct.
Seeing as its practically impossible to buy anything Nintendo related due to their awful UK stock allocations, how can it be down to them?
I work in a GAME store, and if anything, the PS3 has rocketed, due to price drops and good bundles. Xbox 360 has remained steady. No denying the demand, but without the stock, what's the point?
Nintendo has managed to screw up stock for the last 3-4 seasons running, and yet they get praise for saving the industry? Go figure!
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
distinction perspective pushed reasons elderly vary euro
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 28
Modern Warfare 2 already pirated? 26
First MW2 pre-orders arrive 16
Activision praises retail and promises fair play on MW2 14
Tesco sells Xbox 360 games for £3.97 10
EA: PES is struggling 9
LittleBigPlanet sequel looks unlikely 7
Activision: 'Guitar Hero as respected as Harley Davidson' 7
Mama takes on Modern Warfare 6
RELATED STORIES
Who needs Gamestation? 2
GAME dismisses monopoly talk 2
GAME acquires Gamestation in £74 million deal 3
GameStop international store count passes 1,000 1
GameStop in for Gamestation after competition enquiry? 4
Competition Commission reveals initial findings on Gamestation deal 4
More to come following stellar results for GAME
GAME/Gamestation deal cleared – but only just 11
GAME unveils new management team 45
Free Xbox Live points for GTA 4 pre-orders 3
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets