Shares in Ubisoft have rocketed with a 132 per cent increase since the beginning of the year, reflecting a hugely successful period for the firm with top-selling new IP and a strong casual games offering.  

The publisher attributes much of this success to early positioning on next gen consoles, while making strong headway into the casual market with its Games For Everyone range. The first half of the year saw sales jump by 52 per cent, and Ubisoft is looking forward to more growth in 2008.   

“These results are a testament to the quality and breadth of our portfolio,” Rob Cooper, MD of Ubisoft told MCV.

“Assassin’s Creed has been a huge success. We moved early and successfully into the family market, and our back catalogue continues to perform exceptionally. Add to this the swell of interest in titles such as Haze, Brothers in Arms Hell’s Highway, Rainbow Six Vegas 2 and Tom Clancy’s Endwar and we have a great year to look forward to.”