Online retailer Play.com is celebrating a record breaking Q4 for the firm which delivered year-on-year growth of 24 per cent, with December itself showing a 29 per cent improvement compared to 2006.

Customer activity peaked on December 3rd, with Play processing an average of 700 orders per minute and enjoying one million unique visitors over the 24-hour period. Nintendo Wii was the most searched for product in December, though Transformers on DVD was the best selling.

Sony’s PS3 console was the best selling product in the games section, followed by Assassin’s Creed and Mario & Sonic at the Olympic Games.

“Despite the worry about tightening of the purse strings and the credit crunch, Christmas on Play.com has been a big success and sales have been outstanding,” Play.com CEO Simon Perree stated. “A combination of good prices and availability of must have product across DVD, CDs, B
books and video games, gadgets and electronics has proved a winning formula.”

“We have worked hard all year to make sure we could cope with the Christmas peak, and are especially pleased to achieve the highest customer satisfaction rating out of all online retailers over the Christmas period.”