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Sony successfully halves PS3 manufacturing costs

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Sony successfully halves PS3 manufacturing costs

Analyst says each PS3 console now costs around $400 to manufacture

An analyst for investment bank Nikko Citigroup has stated that thanks to the redesigned 40GB PS3 Sony has whittled down the amount it costs to manufacture its console from $800 to around $400.

Spong quotes Kota Ezawa as stating: "We applaud Sony's efforts to shrink the PS3's chips and tweak its design. Already such changes have cut the cost per machine to around $400 now, from above $800 just before it went on sale in November 2006.

"We think the biggest factor here is that simplification has become possible through a reduction in the parts count, leading to a reduction in costs."

By phasing out its higher end models, and in turn scrapping the inclusion of a memory card reader, two USB ports and a number of smaller components related to backwards compatibility, Sony has finally neared the point of making money on every machine sold.

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Still loss

posted by Sam Jan 14, 2008 at 6:14 pm
1
Sam

If it's true, at $400 they are still loosing money on it.

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Re: Still loss

posted by TORC Jan 14, 2008 at 7:59 pm
2
TORC

Well at least it means us early adopters get the better machine for once,but I really would like to see Sonys price list for parts,I find it hard to believe that there still making a loss,sounds like a PR stunt to me

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Re: Still loss

posted by Jan 15, 2008 at 8:56 am
3

I totally agree...
I'm pretty sure that cost includes the development of the console prior to manufacture.

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Re: Reverse tweaking

posted by Jan 15, 2008 at 10:46 am
4

First time I've heard of downgrading a machine described as 'tweaking'

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Re: Reverse tweaking

posted by sony lemons dept. Jan 15, 2008 at 12:34 pm
5
sony lemons dept.

Also, what they don't tell you is that this reduction in costs more than halfs the life of the machine.

Analysts are speculating that new ps3s could be duds by the summer of 2009. That wouldn't be good PR if you've just spent £300 on one.

This will be interesting to see what happens.

p.s. America tried to make a Ferrari with half the cost once - that gave us the DeLorean!

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Re: Reverse tweaking

posted by Jan 15, 2008 at 12:41 pm
6

@5 - But other analysts are predicting 2008 will be the year of the PS3. I've not come across your analysis before "Sony Lemos Dept.", could you perhaps post a link of your source? Would be grateful, thanks.

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I'm sticking with my PS2 and PSP.

posted by Zed Zee Jan 15, 2008 at 4:16 pm
7
Zed Zee

Until Sony meet my three criteria, I'm not buying a PS3.

Criteria being:

1. Reinstating backwards compatibility.

2. Drop the price further.

3. Bundle the DualShock 3 with the standard console package.

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Re: PSX3 TEST

posted by TORC Jan 15, 2008 at 4:54 pm
8
TORC

Right guys to prove a point I will open a Playstation 3 TEST machine(don't ask) and my friends 2 day old psx3 and do the math-Yes I have plenty of time to kill,and then send some kind of blackmail letter to japan.I will then take control of the world and you will all love me.

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Re: PSX3 TEST

posted by TORC Jan 15, 2008 at 10:14 pm
9
TORC

By the way ZED ZEE you should get welfare to feed your kids-oh and No.4-how about if Sony chuck in a special Pampers pack?

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Re: PSX3 TEST

posted by MrJolly Jan 16, 2008 at 3:57 pm
10

ZED ZEE - games quality, good or otherwise not a factor in this equation then?

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Re: PSX3 TEST

posted by TORC Jan 16, 2008 at 5:48 pm
11
TORC

Zed Zee rhyms with - a pulp fiction character,I think he might be a - person of deep southern heritige- and likes banjos-and his best friend is his sister-and.................you know
(PSX3's are very complicated to open)

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You're American?!

posted by Zed Zee Jan 29, 2008 at 5:25 pm
12
Zed Zee

@ TORC:

Oh noooo! You're American?! Actually from the US of A? And you know what the "A" stands for - and I don't mean America...

Good grief. I'm from where healthcare is free...Good luck with that health insurance policy...Have you made sure it's valid at your nearest hospital...'Cos some of them aren't, apparently!

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Games quality.

posted by Zed Zee Jan 29, 2008 at 5:32 pm
13
Zed Zee

@ MrJolly:

Oh, don't get me started on that one! Wow, yes, they have a great deal of work to do there but I think developers are now slowly starting to appreciate how to use the CELL processor.

For example, I'd been screaming on other sites about the reason for the GTA IV delay being that Rockstar were useless at cutting code on it last year - until Sony stepped in and helped them over the past few months (bet they had a poor chap in a sleeping bag at their offices all this time) - but they've now seemed to have sorted things out and it's almost ready to go.

So, I think the good quality will come this year, but you'll always have fantastically badly executed projects.

That's why I want the backwards compatibility there, because it allows me to get rid of my PS2 but still be able to finish my games for it.

But really, games or package-wise, I see nothing of interest for me on the PS3 front at the moment. Although the rumoured 120GB HDD model might well shake things up a little more versus X360.

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