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Toshiba plans HD-DVD price cut

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Toshiba plans HD-DVD price cut

Hi-def movie format fights back by slashing cost of disc players in US

Following a torrid week that has seen Warner defect to Blu-Ray and other studios, such as Paramount and Universal, waiver in their support, CNN Money claims that Toshiba is planning to slash the price of its HD-DVD players as it attempts to prevent defeat at the hands of Blu-Ray.

Three standalone HD-DVD players are set to see their RRP slashed by up to 50 per cent, with the base model, the HD-A3, falling to just $150.

The firm is also planning a heavy-duty TV, print and online advertising campaign to promote the format.

Toshiba America's group vice president of digital audio and video Yoshi Uchiyama stated: "While price is one of the consideration elements for the early adopter, it is a deal-breaker for the mainstream consumer."

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What about Europe?

posted by Ryu Hayabusa Jan 15, 2008 at 11:45 am
1
Ryu Hayabusa

Toshiba released 2 new models here the EP-30 and EP35 the price online is around £180 for an EP30 and £250 for the EP-35 now times that by 2 for USD price...Yeah a real bargain for us here isnt it...

But its not just the price of the players its the price of the movies they are just soo expensive if you go to a store some HD-DVD movies cost like upto £28 in HMV! Just for 1 movie!

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Re: What about Europe?

posted by Jan 15, 2008 at 11:57 am
2

Exactly, surely the price cut should be on the movies?

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Re: What about Europe?

posted by Zach De La Rocha Jan 15, 2008 at 12:05 pm
3
Zach De La Rocha

Reeks of desperation. I've not bought my Blu Ray or HD-DVD player yet and whilst I always backed Blu-Ray to win from the start, I'm not going to be fooled into thinking a price cut is going to sway the punters into buying HD-DVD now. Also, having read earlier the PS3 costs are now down, there's nothing to stop Sony responding by releasing an even cheaper PS3 now. And that would tempt me to finally give in and go hi-def.

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Re: What about Europe?

posted by The Retailer Jan 15, 2008 at 1:15 pm
4
The Retailer

@2 - Movie price cuts will come once we finally get rid of this HD-DVD dead horse and move into Blu-ray production. Once BR production is in full swing with greater numbers to produce and more manufacturers etc. producing them, then the prices will come down - just like it did with DVD. And as soon as more and more consumers start accommodating BR technology in their homes, the demand will be greater and more and more stores will be selling BRs and all will be competing for the sales so will therefore slash their prices to the bare minimum. This is what happened with DVD 9-10 years ago which were very expensive, but as soon as supermarkets etc. jumped in and started selling DVDs at rock bottom prices, everywhere else followed. As a retailer that used to sell DVDs in the early years, it used to be early to make a profit, but then the supermarkets got involved and I cold pick up DVDs at my local supermarket for less than I would have to pay my suppliers!

So HD-DVD is really hurting the consumer and the sooner it's gone, the better.

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HD-DVD is better though

posted by Ryu Hayabusa Jan 15, 2008 at 1:57 pm
5
Ryu Hayabusa

Fanboism aside if you look at what features you get on a HD-DVD and how easy it is to navigate also all HD-DVD's are region free the only thing that makes blu-ray better is just the amount of space and in some cases the audio.

Overall I just prefer the HD-DVD format I have never liked any of Sony's formats which have pretty much failed every time.

I dont think blu-ray will fail I think the 2 formats will fight it out further.

Think about it, if Toshiba make HD-DVD players in UK £100 what then? But its the movies prices...

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Re: HD-DVD is better though

posted by The Retailer Jan 15, 2008 at 2:34 pm
6
The Retailer

Region free may be good for some consumers but the studios don't like it. It could mean that releases are deliberately delayed in the states in order to stop people importing which means they lose potential revenue, or they risk upsetting retailers in Europe and especially the UK by setting prices higher in the UK, which forces the consumer to spend abroad.

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Re: HD-DVD is better though

posted by Jan 15, 2008 at 2:41 pm
7

How does this help consumers, they are merely dragging out a fight and keeping two formats on the makets for no good reason. Then again what is being reported as fighting back simply could be "clearence", nobody making HD-DVDs units wants a warehouse full of useless equipment by the end of 2008. They don't care if it ends up in landfil, they just wnat ist out of their warehouse.

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Re: HD-DVD is better though

posted by James Jan 15, 2008 at 2:45 pm
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James

What features? ALL blu-ray players can output 1080p. Cheaper HD-DVD players only go to 720p/1080i.

Having said that, the profile issue with Blu-ray means that only the PS3 is a save bet for the future at the moment anything else is a big gamble. Profile 2 when its finalised will certainly beat any other features HD-DVD can currently lay claim too and offer a whole load more besides.

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"A real bargain"

posted by Zed Zee Jan 15, 2008 at 3:39 pm
9
Zed Zee

@ Ryu Hayabusa (post no.1):

The HD-DVD player prices in the UK are about as much as a bargain as the PS3 price in the UK is in contrast with the US/Elsewhere.

In regards to this price drop, I really don't understand Toshiba. Did they not think that Sony would sell millions of PS3 consoles thus placing their HD format well ahead of the rival's albeit in a Trojan Horse kind of way?

Are they really that stupid to think that keeping the same manufacturing lines and similar manufacturing costs for HD-DVD would really win against proprietary manufacture lines and reduced piracy due to the novelty of Blu-Ray?

Toshiba are not hurting anyone's pocket but their own by continuing this charade, except for those early adopters, that is, who 'believed'.

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