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Sega outlines marketing for The Club

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Sega outlines marketing for The Club

Both specialist games and men’s press are set to be blitzed

Sega has outlined its marketing campaign for upcoming action-shooter The Club – and both specialist games and men’s press are set to be blitzed as part of the promotion.

The publisher will have demos of the title and double-page adverts featured in Official Xbox 360, Official PlayStation and GamesMaster magazines. Advertising will also appear in the multi-format gaming bible Edge.

Meanwhile, Sega will launch a legal fly-posting campaign which will take place in many of the UK’s major cities, such as London, Liverpool, Manchester and Sheffield – reaching over six million people.

The highlight of the campaign is a radio promotion with Kiss FM between 6pm and 9pm each night for two weeks, which will reach 2.8 million listeners, and give entrants the chance to win a VIP nightclub experience for them and their friends.
The Club will be released on February 8th for Xbox 360, PS3 and PC.

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Terrible game

posted by Ryu Hayabusa Jan 16, 2008 at 12:18 pm
1
Ryu Hayabusa

Another poor attempt at making a game by BC and another flop for Sega.

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Re: Terrible game

posted by Roy Jan 16, 2008 at 12:36 pm
2
Roy

Yeh I just tried the demo last night and had to turn it off after a few minutes as I found it to be borin****ell myself, keeping combos together works well in pgr but not in this.

Hopefully once they release this game they can get back to supporting their good game pgr4 and release a patch to sort out the odd issue with it online.

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Re: Terrible game

posted by moose Jan 16, 2008 at 12:59 pm
3
moose

Are you kidding me?

The Club is old school badass!
Kids these days, what a shame.

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Re: Terrible game

posted by Jan 16, 2008 at 2:06 pm
4

Yeah, exactly. This is precisely the sort of game we need more of nowadays.

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Re: Terrible game

posted by Matt Jan 16, 2008 at 2:09 pm
5
Matt

You can't deny that it's a lot of fun to play, the combo system is a good idea and surely isnt portrayed as it is in the full game. There is only one mode on the demo bundled with what looks like one of the worse of the levels.
Graphically it's amazing, the models and textures and advanced maps within the game are superb and few games released lately (with the exception on the triple A titles) comes close to this.
The only problems i have with the demo are the melee being such a low scoring move and the voice acting being terrible!
We know that the sound guys at Bizarre are talented (just look at the PGR games) just a shame that the audio in this lets it down so much.

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Re: Terrible game

posted by Jan 16, 2008 at 2:31 pm
6

I totally agree with comments 4 and 5.

Good on BC for being brave enough to develop a title of this kind in an age where all people care about is whatever rubbish EA churn out.

To Ryu and Roy: I presume you think Valve shouldnt bother with anything like Portal and just stick to Half Life eh?

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Re: Terrible game

posted by AMS Jan 17, 2008 at 9:49 am
7
AMS

Having played the demo I can't see any redeeming feature in this game aside from a promising story line. Sadly this game doesn't deliver on any front - graphics leave a lot to be desired and gameplay uninspired and just plain dull. Think this has been shown up like sore thumb after the strong Q4 releases. A Gears Of War, COD4. Bioshock this ain't. The Club isn't atrocious it's just a very, very average arcade shooter.

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