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Cousens: ‘We’re the best buy in games’

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Cousens: ‘We’re the best buy in games’

Codemasters CEO boasts that firm is ‘unrivalled’ when it comes to buyout potential

Chief executive of Codemasters Rod Cousens has asserted that his company will be top of the hitlist of any media giant looking to acquire a games company.

Speaking exclusively to MCV in an extensive interview, Cousens said that he believed the time was ripe for media conglomerates to purchase leading publishers – and that Codemasters’ attractiveness to these acquisitive giants was ‘unrivalled’.

“If I’m a media company, I’m looking at that situation and I’m looking at games,” he said.

“And Codemasters is uniquely placed in terms of its premium. We’re the fastest growing company in the fastest growing entertainment sector. Add to that our strength online and technology such as EGO and, as a privately-owned company, we’re unrivalled.”

To read the full interview, click here.

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Again?

posted by dave Jan 18, 2008 at 7:00 am
1
dave

Didn't you already do this story earlier in the week?

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Again?

posted by dave Jan 18, 2008 at 7:00 am
2
dave

Didn't you already do this story earlier in the week?

  • + 0 
  • - 0 
  • 0

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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