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US: Guitar Hero series hits $1 billion

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US: Guitar Hero series hits $1 billion

Activision claims industry record by surpassing landmark in just 26 months at retail

NPD Group figures confirm that the franchise as a whole has raked in a cool $1 billion in North America alone.

Since its initial release in 2005, the Guitar Hero franchise has sold in excess of 14 million units in North America alone, according to The NPD Group. In ten weeks since the game's launch, consumers have already downloaded more than five million songs.

“Guitar Hero is one of the biggest brands and one of the most powerful distribution platforms in all of entertainment today,” said president and chief executive officer at Activision Michael Griffith. “Guitar Hero's popularity with broad audiences is a confirmation that video games have become a true mass medium.”

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Worrying....

posted by Jan 23, 2008 at 11:47 am
1

These are worrying figures considering XBOX is the new crack.

Crack is now a mass market medium.......

If only Janice had warned us earlier.....

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Re: Worrying....

posted by Jan 23, 2008 at 12:15 pm
2

@1 Well I'm ok as I only have it on the playstation.

Unless of course the playstation turns out to be the new smack and Wii is probably the new magic mushrooms...

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