
Atari parent firm plans to “double the amount of Group projects this year”
Atari parent Infogrames has told MCV it is to double the number of games in development and build up a 30 strong network of partner studios as it looks to recover from a difficult few years.
The group received a €150 million financial boost last week courtesy of BlueBay Asset Management. It is hoped a more aggressive publishing drive on more platforms will help secure its position alongside the forefront of the global market, putting to rest the financial troubles that have dogged both publishing brand Atari and umbrella firm Infogrames in recent years.
“[Infogrames has] plans to greatly reinforce its publishing business this year,” Mathias Hautefort, executive vice president of publishing and production at Atari told MCV. “We are expecting to double the number of Group products between 2007 and 2008. We will be offering more than 15 group projects on next-generation platforms. The Group is planning to harness the market’s metamorphosis, that is to say new platforms and new gamer categories.”
As well as launching a revamped push into more traditional, hardcore genres, casual games will also receive a greater focus – and the Group intends to expand its affiliate development community to accommodate this growth.
“The Group will spend the coming few months developing – and indeed focusing on – mainstream, gamer friendly and fun titles, as well as groundbreaking and trendsetting concepts,” added Hautefort. “We will be offering several mass market licences for DS and Wii platforms and, in certain cases, casual online versions.
“We are building a network of partner studios to establish lasting ties that will boost our initiatives. We are looking to work with more than 30 studios in 2008.”
Comments
Leave a Comment
HOT TOPICS
PS3 Slim already in production? 11
Pachter: PS3 will trump 360 by 2015 11
Warner Bros boss questions pre-owned 9
‘80s home computer war becomes comedy show 9
US: Sony's PS3 titles struggle to hit 1m 9
UK console installed base tops 24m 6
Sony planned UMD-free PSP 'from the beginning' 5
Reborn Woolworths bursts into life 3
Last.FM free to XBL Gold members 3
Blu-ray sales boom in UK 2
RELATED STORIES
Full-year sales tumble at Infogrames 3
Atari borrows $10 million
$11.9m loss for Atari in Q1
Atari parent dates reverse share split
Infogrames offers to buy remaining Atari US stock
Atari Inc. appoints new CEO
Infogrames’ Gardner predicts stable fiscal year
Infogrames reveals SCi bid 2
Infogrames recruits new CFO
Atari Inc appoints new SVP of Sales
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets
















