In an interview with IGN, Peter Moore has revealed that new boxing title Facebreaker is to be the first of many more titles from EA Sports which will be aimed at the casual gamer.

“There will be more announcements that will be, if you will, licensed intellectual property that will be looking at the more casual consumer that we see as a bigger force in the business,” he said.

“We need to do better on the Nintendo platforms, and we intend to do that. It's a different type of game mechanic that the Nintendo Wii consumer, in particular, can play.”

But the EA exec added that this won’t take any focus from its existing – and hugely lucrative – sports franchises.

“Fight Night is a great franchise, you bet we're gonna continue to create games like Fight Night,” he added. “Round 3 was a phenomenal game for us and did around $140 million in revenue on a worldwide basis, but we think there's a different type of consumer that loves boxing games and doesn't want the authentic simulation game that we currently offer.”