Double Fusion has announced a partnership with Spill Group, a generator of online game traffic.

The video game advertising provider is set to serve Spill’s Casual Games portals with exclusive open ads for GamesGames.com and GirlsGoGames.com. The partnership includes the sales of pre-and post-roll advertising, custom sponsorships and web inventory, and will add millions of users to Double Fusion’s game advertising network.

“Spill Group develops Casual Games portals for specific demographics, allowing users to have a much more pertinent gaming experience and, by extension, allowing advertisers to reach much more highly targeted audiences in a more efficient way. All of the above makes Spill a welcome addition to the Double Fusion network,” said Jonathan Epstein, president and CEO of Double Fusion. “This partnership reinforces the fact that Double Fusion is the preferred advertising network of both the casual games industry and the core gaming industry and, of that, we are very proud.”

“Double Fusion innovates in the in-game advertising market, offering both dynamic advertising and product placements in PC and video games,” added Spill Group’s CEO Peter Driessen. “Each of Spill Group’s sites is targeted at a different audience, each of which has its separate interests. Therefore, finding the right advertising provider that could address such varying needs was of the utmost importance to us.”