These guys are pretty big on repenting at the moment.

Yeah, tell me about it!!

When it was announced that Activision and Blizzard were merging, Assassins Creed had proved a success and COD4 took the top spot for Christmas, EA we're giving it large and saying things like 'bring it on, we love competition' and 'this will only bring out the best in us'

Suddenly, they're considering giving away the new Battlefield on PC for free and making statements like this?!

Sounds like they've accepted that they're going to take a back seat for while (hopefully for ever.....) and that they should at least come across like they we're expecting it before they look too embarrassed.

Not to mention the ea.com and simns online debacles. Not very clever was it, buy loads of teams/companies and then try to merge them thus breaking up the original reasons why they were purchased in the first place.

That said it was all 5-6 years ago so it's a bit late now. Fat Babies had a smashing write up on this, so many gifted people lost their job while the muppets who organized it all kept theirs.

@ Pantythief

*YAWN* And why on earth would you want EA to "take a back seat forever". Surely you aren't falling back on the tired old rhetoric about EA 'destroying the industry with endless sequels' and various other ill-judged nonsense? EA's business model would not be the tremendous success it is were it not for the buying decisions of the public. It's not EA's fault if millions of people continue to buy its games, is it?

@ Agent46

Fair point but those 'millions of people' buying EA's lazy updates has dictated the choice on offer to me when I want to buy a game.

That has made me very bitter.......

Also, lets not forget that the 'buying decisions' that those millions of people have made have been heavily influenced by very big marketing budgets, which could have quite easily been spent on promoting new IP or quite simply something other than NFS or FIFA.

I could ramble on about how Sony, Microsoft and several other major publishers are just as bad but this post is about EA.

So in response to your comments, yes, I know its tired and I know its old but so is my SNES and I will defend that console, along with my views on the industry til the day I die.

fin.

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