Claims that firm is allowing third parties to strike deals with ad companies for PS3 titles
Advertising Age is claiming that Sony has opened up its in-game advertising platform on PS3, representing what is one of the biggest new opportunities in the sector.
Sony is reportedly in the process of beginning to sell its own in-game ads via a PlayStation Network-dedicated sales team, whilst third party publishers have also been given licence to strike deals with advertising firms in relation to upcoming PS3 titles.
Advertising Age also claims that the major in-game ad firms had hoped for exclusive PS3 contracts, but that analysts favour Sony’s open approach as it is more conducive to a competitive playing field.
When contacted, SCEE told MCV that it is not in a position to comment at the moment, but that in-game advertising is a sector it is currently examining.
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Comments
Had to happen
In-game advertising is hardly a new concept - just hope theres some regulation in place, so we can ITC they dont get away with it...
*Recalls Zool and Chupa Chups*
The end of an era.
This is not an inevitable thing and it's certainly not a "had to happen".
It's the end of an era...
Re: The end of an era.
Svenof9 - Dude i forgot about that! Just reminded me about Zool. Awesome.
I knew this would happen, but i hope it isn't in like every game. There is no need.
It doesnt effect anyone
Some games already have such advertising like billboards and stuff it doesnt mean you will get commercials every 5mins when you play your games lol.
It will help pay towards say the online and servers to perhaps to improve on it and maybe later on prizes and rewards by the companies that are putting their ads in the games.
Re: It doesnt effect anyone
Can I point out how delighted we are with the repeated references to Zool! The Amiga platformer is a firm favourite here at the MCV office.
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