Family groups targeted as online service evolves
Xbox Live is becoming Microsoft’s secret weapon in its battle with Sony to secure lucrative family audiences, the platform holder has told MCV.
Paramount Pictures recently signed up to provide movie content to Live’s download-to-rent Video Store on Monday – an extension of a successful collaboration between the two firms in the US over the past 15 months.
New and library movies such as Transformers, 1409 and Orange County can now be ‘borrowed’ by 360 owners, joining the expanding library of films already provided by Warner Bros.
And Xbox Live marketing manager for the UK Robin Burrowes believes that Video Store – and additional yet-to-be-announced innovations – will draw the mainstream audience to 360 this year.
“The next phase of Xbox Live is all about continuing to extend content opportunities through the right partners and driving the right content that recognises the bulk of our audience is consuming its content in the living room,” he told MCV. “In the future, we’ll see a more connected, less individual audience – particularly family groups.”
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“The advent of Video Store is a competitive advantage from a PR standpoint, alongside the range of games on our platform. In the last two months, since the launch of Video Store in the UK, our audience figures have grown dramatically.”
Paramount has thrown its full weight behind Microsoft’s push to reach out to the family consumer. General manager of worldwide distribution at Paramount Digital Alex Carloss added: “As Xbox 360’s demographic broadens to include the casual, mainstream audience there’s no reason why our content can’t match its appeal. There might be slightly different titles that appeal to that demographic, but we can provide that. We’re very bullish about our content on Xbox 360 and Microsoft’s position in the marketplace.”
Comments
Make Live work b4 Video PLEASE!
Last night like ever night i still get drop out and lag. I still cant have more then 3 mates on my team on COD4.
Oh and there was a 6 yes 6 year old usa kid playing it. So get them kicked off too.
Dont dont run until you can walk i say.
Oh and you can stick the free underwater game where the sun dont shine! I want free live for every month its been down or a game thats AAA. Wake up and smell the coffee!
Think i will ring them today to hear what they have to say?!
Re: Make Live work b4 Video PLEASE!
I would love a see hundreds of movies made available instead of just a handful.
lag is you not Live
Check if you have any other PC's that are on the net or downloading, who is your ISP? Whats your upload speed?
Lag is NOT based on Xbox Live, each Xbox 360 is a host server - Xbox Live servers only keep your detail**** can depend on the game itself being coded poorly for online play like the old Streetfighter games on the old Xbox or as i said PC's downloading or surfing the net.
Re: Xbox live is down roger over and out!
Just the one pc and nothing downloading. i live in the woods so not got nextdoor using same line. Fast doing everything else. all the other ppl on live say the same. happens more when your play ppl from usa. The game was tested for 2 years cant see it being the code.
Its still not been fixed from xmas meltdown!!!
if you have 16 ppl all saying the same thing and everything else works fine you have to think its xbox live. The game does work fine when its not as busy...
So what should i try next? stand on one leg? beg Bill to buy some more servers with the 40.00 i gave him for online play?!
Re: Xbox live is down roger over and out!
Dan´s right.. I´m an Europe****er and expecting same problems.
so it IS Live corruption...
Re: Make Live work b4 Video PLEASE!
I'd like to see how you would provide a similar service you millions of people and do it better! No one is forcing you to play LIVE, Bill hardly put a gun to your head and demanded you hand over 40 of your hard earned bucks! Quit your moaning, if you don't like it, don't use it.
Re: Make Live work b4 Video PLEASE!
I bet you work in customer service too! If it dont work well make it free. When ever i pay for something it has to work. Thats the norm really in every day life. Never had a gun at my head to buy anything. Never seen that ad campaign buy it or you die...
Grow up wake up and dont be a sucker stand up for yourself.
XBOX LIVE LAGS / SUX!
LIVE ****IN SUCKS! SICK OF THIS LAG BS!
Re: XBOX LIVE LAGS / SUX!
MS to make Xbox Live family orientated?
Yeah that a contradiction if ever I saw one! Imagine the scenario...
British Mother, Father, Son (11) and Daughter (8) go looking for a movie to download.... teen Live user suddenly starts chatting... teen Live user finds out family is not american and starts screaming abuse.
Sorry MS, but Xbox Live will never be a family environment. It just never will.
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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets