If Borders charges the same price for Games as they do DVD and CDs, I won't be going near the place. Here in York, EVERY DVD and CD were at RRP or higher last time I went in. Not a chance would I think of going there for anything shy of books.

Personally I'm glad they do sell at RRP because most of the time we have to sell at RRP as well otherwise we'd be out of business. It's tough when other shops sell items at prices cheaper than we can get them from our suppliers just because they could buy in bulk or a using an item as a loss leader. But that's the nature of the business and one reason why we get a better return on pre-owned sales than new games/DVDs.

Borders appear to be targeting the casual market with their line up of software.

@ Retailer-

Perhaps I should have expanded on that a little. I have no problem with paying RRP (Above is more than a little cheeky IMO, but I'm not a retailer, so that's by the by), when I shop at an independant store or small chain that specifically tailors to and offers a good selection of whatever I'm purchasing (obviously in this case, games), I dislike when a major brand with ties to Amazon and the ilk can still have the audacity to be that much more expensive, especially going over RRP. I'm not a retailer, but that just seems like greed to me. I support my local stores (Thought there are no indies in York that I know of anymore, but Gamestation started here and I supported them way back when), but I still support indies in the local area and am more likely to trade in there than anywhere else.

So, I won't be going to borders over say HMV, Zavvi, and most importantly Game/Gamestation if I'm not already at a local retailer, because in my personal history, for anything short of books, they are rip off merchants, and, most likely, the staff won't have a clue about the product they are selling, when I can quite happily walk into a local indie retailer and get real useful knoweledge from people *****ally have a passion for the industry.

Hope that clears things up. :)

*****ally have a passion for the industry. Daft spam filter.

"*****ally" have a passion for the industry. Really really daft SPAM filter. If it doesn't work this time, you can play figure out the ****'es !

Borders already did this at a number of stores in the United States and ended up liquidating their stock of games a year and a hal*****he games almost never were discounted prior to this liquidation and sales appeared to be very poor. I'm not sure why they are trying this again.

Video games makes more money than CDs.

That's why.

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