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We didn’t fancy Take Two, says Kotick

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We didn’t fancy Take Two, says Kotick

Activision CEO adds that EA bid could be a "reaction to what we’ve done"

Activision’s chief executive Bobby Kotick has spoken out on EA’s audacious bid for Take Two for the first time – stating that he wasn’t tempted to acquire the Grand Theft Auto publisher at any stage.

Kotick added that he thought consolidative moves from the like of EA were a direct reaction to the Activision Blizzard merger.

“We’ve had — as we’ve said for a very long time, now — well-stated criteria for what we’re interested in an acquisition.

“We’ve said that we need a history of profitability, good management, the proprietary technology for a franchise, history of multi-million unit sellers.

"They would have to be non-dilutive and operating margin accretive. And, for us, Take 2 didn’t fulfill those requirements. Maybe it does over the long-term for EA, but it doesn’t, for us.

“So, I do think you’re seeing that some of our competitors are reacting to what we’ve done.

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"If you step back and you’re an industry competitor, and you see this company that’s going to have — be — the market leader, with the highest operating margins, with a balance sheet like we have, with the proven ability to motivate and manage development talent, with a successful track record of realizing franchises — both owned and controlled franchises — in every geography in the world.”

Game Engine

posted by aMIGA_dUDE Feb 28, 2008 at 3:56 pm
1

Is it just me or are EA real interests is in game engines "RAGE".

Just wait they will be after Epic soon, then will see it.

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