Warren Jenson elaborates on publisher's acquisitive strategy
Electronic Arts CFO Warren Jenson has said that EA is keen to add key Take Two creative personnel – whom he terms “diamonds” – into the publisher’s global distribution system.
IGN reports that Jenson talked at length on EA’s desire to buyout Take Two whilst speaking to industry analysts at the 2008 Morgan Stanley Technology Conference.
When asked whether a number of the creative talents currently on Take-Two’s roster would want to leave the firm should EA acquire it, Jenson said: "We consider the people at Take-Two as diamonds."
He added that properties such as BioShock, Midnight Club and Max Payne wouldn’t be able to fulfill their true potential under Take-Two’s current "sub-scale" distribution operation.
Thanks to Next-Gen for spotting the story.
Advertisement
Comments
Diamonds?
Take Twos staff are diamonds? so what are EA's staff then?
I wonder if Westwood and Bullfrog staff still told the same thing?
Sub-scale is surely preferable to EA's business model
I'm not so sure that churning out yearly sequels to well established franchises, as no doubt EA would like, is the right way to 'fulfill their true potential'.
EA trying to purchase every studio that makes a game they like that they don't publish is a worrying precedent. It promotes stagnancy in the industry, and a common belief that it is perfectly acceptable to make annual updates rather than promote originality and new IP's. I'd rather there still be some creativity in more studios than see it stifled under one mega-brand. There are only so many 'hip', EA Trax'ed games a man can take.
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
bangur relatives chemicals liberalizing harboring sarah fofkf
Leave a Comment
HOT TOPICS
Religious leaders slam Modern Warfare 2 130
Microsoft hails its ‘killer weapon’ in battle with PS3 and Wii 37
Russia pulls Modern Warfare 2 from sale? 16
The Hut rebuffs AC2 date break claims 14
MW2 sales pass $550m worldwide 13
The Producers pulls out of Trilogy partnership 12
60% of UK 360s have failed 11
Xbox Live class action begins 10
Facebook hitting PS3 today 8
Call of Duty inspires new retailers 6
RELATED STORIES
EA offers to buy Take Two for $2bn 7
Riccitiello to Zelnick - that letter in full 6
EA launches Take 2 acquisition website 2
Take Two value leaps 47% 1
OPINION: Why EA’s purchase of Take Two is inevitable 7
ONLINE SPECIAL: EA and Take Two 2
Take Two protects employees from EA takeover
Major shareholders reduce Take Two stake 1
GTAIV expected to sell 9m units 9
GTAIV masking ’recurring problems’ at Take Two 12
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets