THQ boss says that Sony and Xbox 360 ‘still have a lot of firepower in their arsenal’
Chief executive of THQ Brian Farrell has predicted that Sony and Microsoft can still catch Nintendo in the next-gen console sales battle.
Speaking at the Morgan Stanley Technology Conference, Farrell said he expects the PS3 and Xbox 360 sales to increase as both platform holders drop their price, reports Kotaku.
Farrell’s comments fit snugly with yesterday’s news that Microsoft is planning a further price drop for Xbox 360 this month.
“The way we're thinking about this cycle from a high level is, the Wii at that lower price-point had a lot of momentum early in the cycle,” said Farrell. “But as Sony and Microsoft come down the price curve those two should accelerate, and there's a lot of firepower left in their arsenal.”
Farrell also asserted his confidence that both PS3 and Xbox 360 would enjoy overall success in this hardware cycle.
Advertisement
Comments
Bold claim
Though PS3 is obviously on the up, I can't see the tide turning enough for either machine to match the Wii. It's a completely different ball game now - the Wii's market is apparently limitless, whereas something like the 360, or even the PS3, can only appeal to so many people.
Re: Bold claim
Good point but the 'so many people' that you mention will actually be buying games for their consoles, unlike the majority of Wii owners.
Leave a Comment
HOT TOPICS
PS3 Slim already in production? 11
Pachter: PS3 will trump 360 by 2015 11
Warner Bros boss questions pre-owned 9
‘80s home computer war becomes comedy show 9
US: Sony's PS3 titles struggle to hit 1m 9
UK console installed base tops 24m 6
Sony planned UMD-free PSP 'from the beginning' 5
Reborn Woolworths bursts into life 3
Last.FM free to XBL Gold members 3
Blu-ray sales boom in UK 2
RELATED STORIES
Screen Digest: 2008 to be the year of the PS3 20
PS3 the top choice for teens 14
EA: Market share not vital to PS3 success
Japanese Wii sales near two million
Nintendo pips Sony to become global software leader, says report
EA expects PS3 fightback 20
US: Nintendo and Sony bullish over Feb figures
Official PS3 BBC iPlayer on the way 1
E3 08: Schedule of events 1
Stringer: Wii is an “expensive niche game device” 8
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets