News
Brash lines up 40 movie titles
Neil Long Mar 13 2008, 10:49am
CEO of new label Mitch Davis talks up publisher's licensing power and links to Hollywood
Brash Entertainment is to spearhead the convergence of film and gaming by releasing 40 blockbuster movie-based titles, all developed closely alongside their film counterparts.
The growing company boasts intimate ties with Hollywood’s most prestigious movie studios – and has told MCV that gaming has become the talk of Tinseltown.
“There is a strong sense that film and games are tied together, so creative partnerships between movies and games have become very important,” said Brash co-founder, chairman and CEO Mitch Davis.
“We’re very proud to have an excellent relationship with Warner Bros, Fox, Lionsgate, Universal and several others, so we really have a breadth and depth of portfolio.”
The first big-name movie titles to emerge will be developed by its first two star studio signings Game Republic and Factor 5 – but these partnerships are just the start for Brash, added Davis.
“They are two important signings for Brash and it’s a sign of what we want to do,” he commented.
“We will make a series of announcements over the coming months to continue to show that we want to build very strong partnerships across the globe – we have a lot of very, very high quality licences.
"This is a big, big market that continues to grow at a significant rate in the console, PC, MMO and also the mobile sector.”
