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INTERVIEW: Publishing next for MTV?
Tim Ingham Mar 14 2008, 10:49am
Entertainment giant refuses to rule out a move into the games market
Entertainment media behemoth MTV is keeping a close eye on the current culture of consolidation at the top level in games – and refused to rule out a move to swoop for a publisher.
In an exclusive interview with MCV, conglomerate MTV Newtorks also discusses the ‘definite possibility’ of a self-publishing move – and leveraging its relationship with other companies owned by Viacom. These include Paramount, which last month told MCV that its own self-publishing operation could be on the cards.
“A self-publishing move is definitely a possibility,” president of global digital media at MTV Networks Mika Salmi told MCV.
And when asked whether he’s been keeping a close eye on acquisitions in the industry, he added: “We’re tracking it very closely. If the right opportunity came along in terms of strategy, we couldn’t rule it out.”
Salmi also revealed to MCV that the $500 million MTV has set aside to make a major splash in the games industry is “not set in stone” and “could end up being even greater”.
To read MCV's complete interview with MTV's Mika Salmi, click here.
