News
EA extends Massive agreement
Christopher Dring Mar 18 2008, 9:51am
Comments (2)
New deal to let advertisers reach EA’s audience on Xbox 360 and PC
Electronic Arts has extended its agreement with video game advertising network, Massive.
Massive is a wholly owned subsidiary of Microsoft, and the new deal allows advertisers to engage with EA’s audience through its roster of games on Xbox 360 and PC.
EA games that will be available in the Massive network includes the next iterations in the Madden NFL, NBA Live, NHL and Nascar franchises.
“EA strongly believes that dynamic in-game advertising is an important growth area for our business, and is one of many opportunities we are pursuing in growing the advertising market,” said Kathy Vrabeck, president of the casual entertainment label at EA.
“We selected Massive because they are the industry leader in this space with a global sales footprint, solid brand recognition and in-depth experience in video game advertising.”
“Our latest agreement with EA expands advertisers’ unprecedented access to EA’s world-class franchises to reach young male gamers around the world,” said CEO of Massive Cory Van Arsdale. “This multiyear partnership reflects both the maturity of the dynamic in-game advertising medium and the benefits that our network continues to deliver for both publishers and advertisers.”
Comments
“About time”
Posted: Mar 18, 1:48pm
Finally multiformat games will advertise the fact, rather than display only one format to manipulate the consumers.
I am looking at you UBISOFT and EA!!!
the ammount of times I have seen games like Assassins creed advertised on TV and the ad will only say "for PS3" is pathetic. I don't mind if it prioritises a format, but at least tell the consumer all the options available.
“Re: About time”
Posted by: Dors - Mar 19, 6:46pm
If you see an ad that says "for PS3" then it's an ad by SonyPlaystation using a popular title to advertise their hardware. When a publisher advertises the ad usually features all the available format logos at the bottom of the screen in the final shot.