EA Los Angeles COO Darrell Rodriguez replaces Jim Ward
LucasArts has named its new president – current COO of Electronic Arts Los Angeles Darrell Rodriguez.
Rodriguez will officially join LucasArts in mid-April.
Rodriguez, who LucasArts describes as an 'avid gamer' has previously contributed work to EA franchises such as Medal of Honor, The Lord of the Rings: Battle for Middle-Earth, SSX and Command & Conquer.
Lucasfilm president Micheline Chau said: “Having worked at both Electronic Arts and Disney Imagineering he brings the perfect blend of production, operational, and creative expertise. For a games company such as LucasArts with its roots in film, this is an electric combination."
Rodriguez will take over from interim president Howard Roffman – more permanently president of Lucas Licensing – who stepped in after LucasArts boss Jim Ward left the firm last month citing personal reasons.
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Ward had been with LucasArts parent Lucasfilm for nine years, and had held the position of LucasArts president since 2004.
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