Newsflash Signup

Jolt News Sponsor July 09

Reeves: Byron Review was ‘too nice’

Bookmark with Social network
Reeves: Byron Review was ‘too nice’

Sony Europe boss says he wishes PEGI's ratings had ‘teeth’ and could become law

SCEE president David Reeves has politely criticised recommendations made in the Byron Review, telling its author that she has been “too nice” to the UK games industry.

At a press conference attended by selected press last week, Reeves told Byron that he was in favour of PEGI becoming the only ratings body for the UK. He added that he wanted PEGI ratings to have ‘more teeth’ and even to become law.

Reeves’ full quotes can be found in the first part of MCV’s ‘The Industry vs. Dr. Tanya Byron’ feature. The series will continue throughout this week.

Reeves told Dr Byron that Sony had itself commissioned research into age ratings classification two years ago, which had concluded that UK parents needed greater education over PEGI ratings. He also said that he would have preferred more “direct” recommendations from the Byron Review, but called it a "fine report".

Reeves said: “Dr. Byron, I don’t want to be controversial, but I think you’ve been too nice to us. We take this extremely seriously and we were looking for something that was perhaps a little bit more direct.

Advertisement

Koch

“You mentioned in your prologue that people can take different parts [of the Review] and be happy with it, and I’m not sure that was what we wanted. We wanted you to say: ‘This is what I recommend and this is what I think we should do.’”

The Byron Review recommended that the BBFC have their ratings on the front of all UK video games boxes, and that PEGI ratings should appear on the reverse. The BBFC will grant statutory 12, 15 and 18 ratings, whilst PEGI will continue to rate 3+ and 7+ games.

Er... two ratings systems?

posted by kPod Apr 08, 2008 at 1:56 pm
1
kPod

Wouldn't that just make things more confusing, with the 'legal' rating on the front and another on the back.

Just as a note, even if I got caught selling a PEGI game to an underage kid, I would still get fined and such.

  • + 0 
  • - 0 
  • 0

Re: Er... two ratings systems?

posted by Tim Ingham Apr 08, 2008 at 2:08 pm
2
Tim Ingham

Hi kPod, apologies if this wasn't made clear enough: Mr. Reeves was advocating a single PEGI system for the UK (i.e. no BBFC), but a different PEGI - one with 'teeth'.

('Reeves told Byron that he was in favour of PEGI becoming the only ratings body for the UK').

The majority of the publishers in the room agreed with him - and Dr. Tanya Byron explained that it was the retail sector who were most in favour of BBFC ratings on all boxes.

Hard to be certain, but the two system approach was what Mr. Reeves seemed to be criticising when he said the report was "too nice".

  • + 0 
  • - 0 
  • 0

Leave a Comment

Captcha
Jolt News Sponsor July 09
MCV

ABOUT US

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

Intent media, Company number 03641099