As a small publisher, I'd be more interested to know where this sales spike has come by country rather than by EMEA as a whole.

I am fairly sure that this jump has largely been driven by sales in the UK. France and Germany are doing okay on 360, but looking elsewhere, the picture is not so rosy. A quick glance at recent GFK top 10s in Spain and Italy tells its own story - Nintendo and Sony are dominating.

Typical PR nonsense

I think word spike is used to good effect - its goes up sharply, and funnily enough, down again. Outside of the UK - whilst giving its massive EU marketshare fair recognition - 360 just isn't interesting from a smaller publishers point of view. What's more, Sony is giving smaller publishers/developers far more chance and interest to develop for its current consoles than Microsoft.

If Microsoft make it hard to get a foot in the 360 door, developers simply won't bother to try, consumers will have limited software choice, end of story.

Amazing (and frustrating) that after so many successful and turbulent years, the console makers can still fall at the first hurdle.

This release simply is not true. Both Wii ( 3 to 1) and PS3 (2 to 1) are consistently outselling XB 360 in Europe . XB 360 is dead in mainland Europe. Also the tie ratios are incorrect Wii is 3.6 to 1, PS3 4.3 to 1 and XB 4.0. Ask Gfk or Chart track. How can MS they put this out?
Tomo

Tomo, can you post a link for this data?
Cheers

I think you'll find your wrong Tomoko. It is Charttrack that released the above figures that show the 360's attach rate being far in excess of the other two consoles. GfK's are also very similar. It sounds like you've been fed facts from the fanboy school of Bulls*** mate.

The key thing to bear in mind with attached rates is that it essentially means that when looking at how well a game is likely to perform on any given console. It's a far more important indicator than install base.