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PS3 launch was a ‘baptism under fire’
Neil Long Apr 22 2008, 2:10pm
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SCEA president Jack Tretton tells MCV about the challenge that was launching PS3
SCEA president Jack Tretton has told MCV that the launch of PlayStation 3 was one of the toughest periods of his career so far.
In the second of MCV’s new regular series of ‘MCV Legends’, the top Sony exec revealed that the media storm and weight of expectation surrounding the new console was a real test for the company – but he remains focused on contining to boost the industry’s spectacular growth through his role at SCEA.
“There was a lot of concern about the technology promise of the PS3 as well as the price point.
Consumers questioned whether Sony would be able to deliver on that promise. The first year was certainly a baptism under fire.
“Previously, I managed just a portion of the business. Now, I’m responsible for all of it, so I feel a tremendous amount of of responsibility for viritually everything the company does. I would like to show long-term growth and success at the most senior levels.”
To read MCV's feature on Jack Tretton, which is part of our new 'MCV Legends' series, click here.
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Comments
“Zed Zee”
Posted by: zzc@hotmail.com - Apr 22, 10:41pm
This guy always makes me laugh...without fail.
If he thinks the PS3 launch was a baptism of fire, then what does he make of the fact that it's now 3rd in the market?!
Idiot...
“Re: Zed Zee”
Posted by: zzc@hotmail.com - Apr 22, 10:44pm
"I feel a tremendous amount of of responsibility for viritually everything..."
You better, otherwise, that samurai sword from Sony HQ Japan will come down on you pretty quick!
“Re: Zed Zee”
Posted by: Pantythief - Apr 23, 12:59pm
So basically, what he's saying is:
"I was pretty convinced we'd be able to sell the PS3 at £425 with no games because we've had years of success through shafting our consumers with similar business practices but when we launched, it was pretty clear that those days were over"