EA has high hopes for new release UEFA Euro 2008, labelling it the best football title the company has produced in 15 years.

The licensed football franchise hits shelves today (April 18th) and despite England’s abysmal failure to qualify for the real tournament, EA is confident that the quality of the title and the chance to take an in-game England through to Euro 2008 will ensure another sales success.

Speaking to MCV the title’s producer Simon Humber confidently revealed EA’s high expectations for the game, despite none of the home nations reaching the Euro 2008 finals this year.

Humber said, “Euro 2008 is simply the best football title we’ve released. It combines great strides forward in gameplay responsiveness with brilliant game modes to provide the number one football experience available in video games today.”

Humber cited brand new game facets, including the online ‘Battle of the Nations’ gameplay feature, as a key selling point for the title. “For fans of the home nations, although we’re not going to be at the finals, the game has a daily competition for fans around Europe named Battle of the Nations. This means that one of the home nations can still become the Euro champion in the virtual sense.”