Nintendo’s latest mass market SKU released at retail; media coverage hits fever pitch
The next week could become one of the most lucrative in games retail history as Wii Fit hits shelves today – followed by GTA IV on Tuesday.
Queues formed nationwide this morning as eager Wii owners snapped up the fitness-focused title, complete with balance board.
Media coverage has hit an all-time high too – this morning’s Metro newspaper features a cover wrap takeover and is one of many media outlets to feature high profile advertising features.
Fortunately the trade has overseen an orderly release – there were no broken street dates reported for Wii Fit, but now the focus shifts onto GTA IV and its release on Tuesday 29th.
Keep reading mcvuk.com for all the latest news during this pivotal week of game releases.
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Comments
Wii Fit
Got Mine!
Heavier and bigger than the sodding Wii!
Re: Wii Fit
wii fit? They're not kidding. I'm finding it hard to type this as my adrenaline is pumping. It is the most amazing piece of equipment i own. Nintendo has done nothing but produce good quality titles this year and this is the icing on the cake which has yet to be covered in smash bros brawl sprinkles! I LOVE JOGGING!!!
Wii Fit
OMG wii fit is amazing been on it for 8 hours!!
hula and jogging are the ones that get the heart pumping.
My fave games upto now is ski jump and the catch fish fdressed as a penguin!! awesome well well worth £70
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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets