News
No price cuts for Nintendo hardware in ‘08
Tim Ingham Apr 25 2008, 2:29pm
Comments (2)
Iwata says both DS and Wii will remain at current SRP as drop is ‘not needed’
Nintendo president Saturo Iwata has told Reuters that Nintendo is not planning on reducing the retail price of either Wii or DS this financial year.
Speaking after the company’s record financial results yesterday, Iwata said:
"Our earnings projection for the year is not based on hardware price cuts, and I don't think we are going to need them.”
Yesterday’s results for the FY ended March 31st showed Nintendo had more than doubled its operating profit to a record 487.22 billion yen.
Comments
“I believe him”
Posted by: Bruceongames - Apr 25, 3:22pm
Wait till the HD consoles start motoring after GTA IV and he has 25 million Wii units a year to shift.
The Wii is really bad value compared with the 360 and has a weak release lineup for the rest of the year. The market today will not be the market at the end of Q3.
“X360 needed a price cut. The Wii doesn't.”
Posted by: Ryu - Apr 25, 4:45pm
he speaks the truth. If a console is selling out whenever there is stock, there is absolutely no need for a price cut. The reality is, that the xbox 360 in Europe got an extra price cut on account of being outsold by both the Wii and the Playstation 3. It was necessary to resuscitate sales. But Microsoft need to realise that consumers dont judge a console purely on the price. Other factors such as reliability, and future game releases are vital as well.