If you take a walk into your local supermarket I think you'll find their already is a price war.

The supermarkets are quickly becoming the place where I pick up my games. In most cases I save between 5-10 pounds on what game expect me to pay.
"we don’t feel a price war is in the interests of anyone." - Expect the customer maybe? ah the joys of owning a monopoly .

don't you mean YOU CANT COMPETE in a price war! lol the supermarkets will always be the best game to buy a game cheaper

Will this company never cease with its bull****? GAME own Gamestation do they not? So why have they allowed GS to undercut everyone on GTAIV with a £39.99 price tag on day one?

The audacity of this comapny will never cease to amaze me.

I been buying games at ASDA for over year now. In a ASDA store I can buy games cheaper then then at play.com.
I just love going in to GAME and tell them how much it be sold for lot less in ASDA. I have never had good customer support in GAME.

All I have to say to game is
GAME over, man.

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