I shall be checking this out. Feel like I need an education in this. I have been in the business for 10 years and a gamer for longer, but really don't understand this whole 'casual gaming' thing. It certainly seems to be a phrase that gets bandied about quite a bit and in a gamers eyes is possibly a by-word for sub-standard product in many cases.

With this "casual" market growing, does anyone else feel like the specialist press is getting more and more marginalised? Is it as relevant to the market as a whole?

Carnival Games has a Metacritic score of 56 and Game Party 25 and yet both have been tremendously succesful.

"Bad" games have often sold, nothing new there, but I believe we will see more and more titles (judged by the old standard) as 'bad games' to be leading the market.

As a new publisher I am hoping our products appeal to the casual gamer as well as the hardcore gaming fraternity.

I am aiming and hoping to bring our games to a new audience that have a fleeting interest in games and don't want to pay a hefty price for the privilige.

I can't comment on the aforementioned games which would appear to have a casual theme running through them but I would assume that targeting casual games at the right audience and outlets is where it's core future success lies. A hardcore gamer is going to be alot more critiacl and dissect a casual game than a casual gamer I suspect.

I may be wrong but that is my viewpoint