
Take Two boss hints that game’s success could push up offer; EA disagrees
Take Two executive chairman Strauss Zelnick has said that his firm’s decision to delay consideration of EA’s acquisitive $2 billion offer until after GTA IV’s release has been ‘vindicated’ by the game’s success.
According to the New York Times, Zelnick said in a statement:
“The critical and consumer response to Grand Theft Auto IV vindicates our strategy of waiting until the launch with regard to E.A.’s offer,” said Strauss Zelnick, the chairman of Take-Two, in a statement.
However, EA responded by saying that its tender offer always took into account GTA’s potential – and that the bid wasn’t likely to be pushed up by the game’s sales triumph
“We’ve seen a share price above and below our offer and it doesn’t change anything. We knew the game would be an extraordinary success,” said Jeff Brown, a spokesman for Electronic Arts. “All of that was factored into our offer of $2 billion.”
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Thanks to VG247 for spotting the story.
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