
Animation studio not renewing duo’s five-year deal in 2010; THQ wins rights to new franchise
Dreamworks’ exclusive five-year contract with Activision will be coming to an end in 2010 – and it looks like the movie animation firm won’t be renewing the deal.
According to Variety, THQ has successfully pitched for the game adaptation of Dreamworks’ autumn 2010 movie release, Master Mind.
Activision has published games based on all of DreamWorks’ internally produced films since 2004's Shrek 2. Recent movie adaptations handled by the US publisher included Bee Movie and Kung-Fu Panda.
The two companies' current long-term deal, signed in 2005, ends with Shrek Goes Fourth in spring 2010.
DreamWorks Animation head of consumer products and worldwide marketing Anne Globe said the expiration of the Activision deal was the studio's first chance in a long time to go back out to the market.
Advertisement
"We found we had interest from a number of the top publishers," she told Daily Variety. "THQ was the most enthusiastic and came in with the most competitive bid."
Variety reports that the deal with THQ is a one-off, and it's not clear whether the two companies will work together after Master Mind.
Activision will continue to have the rights to make games based on sequels to films it has already adapted.
Comments
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
alarming areas marxists boxesstep marshall acute done
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 27
Modern Warfare 2 already pirated? 26
Activision praises retail and promises fair play on MW2 24
First MW2 pre-orders arrive 17
Tesco sells Xbox 360 games for £3.97 11
EA: PES is struggling 9
LittleBigPlanet sequel looks unlikely 7
Activision: 'Guitar Hero as respected as Harley Davidson' 7
Nintendo talks Wii HD 6
RELATED STORIES
THQ wins new Marvel licence 1
THQ and Marvel in it for the long haul? 3
THQ's record revenues top $1 billion 1
THQ snaps up Universomo 1
THQ reveals 2007 Nickelodeon titles 1
New marketing boss in at THQ 1
THQ and SimBin part company 1
New RPG from THQ inbound? 1
THQ and Sega team up for retail event 2
Sega Marvels at new super hero deal 1
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets














