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THQ and Marvel in it for the long haul?
Tim Ingham May 8 2008, 3:23pm
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Single-franchise agreement may soon become long-term deal, reckon both firms
After THQ announced its new deal with Marvel for up-and-coming kids’ franchise Super Hero Squad, Variety’s games blog is reporting that the two firms are set to make their partnership a long-lasting one.
The Cut Scene interviewed both THQ CEO Brian Farrell and Marvel's head of videogames Simon Phillips – and reports that both “hope this is the start of a longer-term relationship between the two”.
Marvel hasn’t yet signed away video games rights for it upcoming movie slate, which includes the likes of 2010’s Thor and 2011's Captain America and The Avengers.
The latest movie adaptation of a Marvel licence is Sega’s Iron Man, which reached 11th spot in this week’s ChartTrack All Formats UK chart.
THQ this week announced that it had won the rights to Dreamworks' 2010 movie release Master Mind – effectively ending the animation studio's exclusive six-year relationship with Activision.
The two enviable licence deals with Marvel and Dreamworks represent an impressive turnaround for THQ, which may soon lose its relationship with Pixar.
However, THQ CEO Farrell said in the firm's full-year/Q1 earnings call this week that the publisher's Pixar movie titles – including Ratatouille – had largely disappointed in FY 2007-2008.
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Comments
“hmmm”
Posted by: ka0znrky - May 8, 4:46pm
A very lucrative deal for THQ, there's the resources there to make a very deep and engaging range of games but I hope that because there will be so many movies in such a small space of time that we won't see a sort of superhero factory were each game looks and feels the same but with the protoganist in a different pair of tights :(
“by odins beard ....”
Posted by: DaySpring Askani'son - May 9, 9:58am
I couldn't agree more - Cap and Thor are incredibly deep characters with a rich history but is it all just too late for superhero games? Friend or Foe has pretty much killed Spidey, Sega have all but destroyed Iron Man (even though the film is great) and the last good X-men game was Wolverine's revenge on Xbox 1
come on THQ - spend the time (and MONEY) needed to make these a success!