Roy Meredith joins from EA to head up football management title
Eidos has hired Roy Meredith as its first general manager of the Championship Manager franchise – and he’s promising to lift the franchise “out of the doldrums”.
Meredith joins from EA, where he has spent the last two years as global marketing director of the firm’s studios.
Before that, he worked as EA’s marketing director for the Harry Potter series whilst heading up its Northern European marketing team, which followed a five-year stint as senior brand manager at Disney Interactive.
“I think it’s fair to say that Championship Manager has substantially fallen short of where it should be,” Meredith told MCV.
“That’s why we need a new approach – as a game it lacks a creative spark, has suffered from unfocused management, and fallen into a rut.“
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The recent history of the franchise has been mired by a rivalry with Sega’s Football Manager, which is made by the original creator of the Championship Manager series, Sports Interactive.
Meredith said he is keen to calm the relationship between Eidos and the studio: “There has been a recent history of direct competition between the brands that’s been unhealthy and immature. I believe we can exist side by side. Of course we need to compete – but it needs to be a healthy competition.”
Comments
too little too late
this brand is dead. It will need some major re-working to bring this back to life - good luck!
Re: too little too late
I couldn't agree more.... Eidos shouldn't have treated Sports Interactive so shoddily, as a result they have a very pale imitation of their old property. SEGA have put a lot of money behind Football Manager, and let SI run with the project in the direction they want - and as football fanatics who are in touch with their user-base, they're always going to be 10 steps ahead.
Give it up Eidos - it's not going to sell any great numbers. You know it, the staff at Beautiful Game know it. Move on!
Re: too little too late
The Football Manager team were the real brains behind the Championship Manager games, when the fracture happened within SI the 'good' team moved on to Football Manager and Eidos aquired what was left and kept the name of Championship Manager.
Since then the brand has been a waste of time & money, and will never compete with Football Manager regardless of who might be tasked with turning it around.
Re: too little too late
“That’s why we need a new approach – as a game it lacks a creative spark, has suffered from unfocused management, and fallen into a rut.“
So...Harry Potter with footballs then?
Re: too little too late
Management had nothing to do with it, when you want to acquire an IP it's best that you go after the development team, not the name only.
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