News
MTV: EA may struggle online
Tim Ingham May 14 2008, 5:57pm
Network's digital boss Mika Salmi warns boxed publishers of difficulties they face in casual sector
The global president of MTV Networks’ digital division has predicted that EA and other established boxed video games publishers face a "huge challenge" in making serious money from free-to-play casual titles.
Speaking to MCV sister site CasualGaming.biz, Salmi said that MTV had a “huge advantage” over companies such as EA, Midway, Take Two and Activision because it had secure relationships with advertisers familiar with the medium – many of whom work with MTV in other fields.
To read the full story, visit CasualGaming.biz.
