News
Codemasters' biggest ever TV ad tonight
Jonathon Harker May 21 2008, 5:29pm
Comments (11)
Race Driver: GRID ad to premier to audience of 19 million before Champions League final
Ahead of the game’s release on May 30th, UK developer Codemasters will broadcast the premier of their advert for Race Driver: GRID to a predicted audience of 19 million, shortly before the Champions League Final kicks off this evening.
Hayley Holland, UK marketing manager for Codemasters, said: “It’s an amazing ITV spot – highly targeted at one of the biggest sporting TV events of the year.”
“It’s the biggest TV spot we have ever bought and it highlights the belief we have in GRID and the support we are giving it. The Champions League audience is too good an audience to miss out on.”
The ad will appear in the break just before the game kicks off, after ITV’s pundits have provided their preview of the match.
Comments
“Whoops I missed it”
Posted by: Dan G - May 21, 9:28pm
I was in the kitchen making snacks...
“Advert”
Posted by: Jane - May 22, 8:09am
But what about the framerate?
“Didn't believe my eyes”
Posted by: Michael - May 22, 8:23am
It looked smashing! This will be a big hit for Codemasters and even a bigger step for the racing game genre.
“Re: Didn't believe my eyes”
Posted by: Northcircular - May 22, 9:21am
Hmm, I wasn't sure it looked quite as good as "Dizzy" on the C64...
“Re: Didn't believe my eyes”
Posted by: Bob1967 - May 22, 9:49am
Downloaded the demo last night, BMW racing level made me think GPR beater here, then I played the drifting level.....****e. The the muscle cars round the US circuit, again PGR should be worried. I like the fact you can't just crash through the field, I like the interface, I will buy this game and I never buy new games!!
“Re: Didn't believe my eyes”
Posted by: Colin Backwash - May 22, 9:52am
I hate to say it but I thought it looked very good - I am sure the game will sell well but I have a bad feeling that this was not real in game stuff - then again if they get the cash from people what do they care and after the complete junk released by Codemasters lately they probably need it!
“Re: Didn't believe my eyes”
Posted by: Bob1967 - May 22, 9:53am
Downloaded the demo last night, BMW racing level made me think GPR beater here, then I played the drifting level.....****e. The the muscle cars round the US circuit, again PGR should be worried. I like the fact you can't just crash through the field, I like the interface, I will buy this game and I never buy new games!!
“Doggy Logo! Say my name bitch!”
Posted by: Dan - May 22, 10:03am
Love the fact you can have your name top marks! Always wanted to hear my name.
Loved it when my mate had first play and after 2 games the lady said maybe you should try the easy level LOL!
Does look very good but then all of the past games have been sweet.
Wow a game that looks good and plays good what ever next?! I can see EA getting there pen ready....
“Missing in action”
Posted by: Jane - May 22, 10:13am
It is nice to see the Codies online marketing people on here. What about DTM and Aussie V8s?
“Re: Missing in action”
Posted by: Pantythief - May 22, 12:07pm
This is the first game I've been excited about for the last 2 years!
And thats not just in the racing genre, I mean in general.
I cant wait to get the full version.
“Re: Missing in action”
Posted: May 22, 6:22pm
The advert was made from in game footage (Well, okay, the world zooming-out bit at the end wasn't - but the racing was).
I don't know which platform exactly, but I would guess a top spec PC.