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IGA invades Football Manager

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IGA invades Football Manager

Sega strikes deal with in-game advertising specialist for online version of sports strategy title

Sega has signed IGA Worldwide to provide in-game advertising for the popular Sports Interactive Football Manager series, including the upcoming Massively Multiplayer Online version, Football Manager Live.

The deal grants IGA the rights to sell advertising space in the game, including league and tournament sponsorship, pitch-side billboards, web-based MPUs and premium static integrated adverts.

“By having all in-game advertising in-situ in our forthcoming titles, it will add to the game-playing experience for our customers,” said studio director for Sports Interactive, Miles Jacobson.

“With IGA we’ve found a partner who understands our needs in that regard, and will be helping to enhance this experience in both Football Manager and Football Manager Live.”

IGA is planning to give advertisers extended exposure in-game using Radial Technology to link ad spaces between the Football Manager Live web portal game client.

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Justin Townsend, CEO of IGA Worldwide, enthused: “The Football Manager series boasts three of the fastest selling PC games in history and we are enthusiastic about the partnership.

The unique opportunities available to our clients in these titles offer unrivalled exposure, engagement and accountability whilst adding realism and context to a game environment that prides itself on these same qualities.”

maybe not so bad?

posted by ka0znrky Jun 02, 2008 at 10:30 am
1

I'm not a big fan of adverts within games but for some games it might work, and maybe enhance the experience.

There is already adverts within most sport games, like the edge of the pitch in football games, the cars in F1 and even the equipment used in tennis games. The difference here is that those ads would be updated, and the products being shown would change. As long as its not done too invasively i think it could really work eg: if the ads are integrated into places where you would expect them to be in real life.

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