In-game ad specialist strikes two year agreement to provide content for EA’s PS3 titles
IGA Worldwide has finalised a deal to beome EA’s exclusive global in-game advertising partner for titles on PS3, following the announcement that Sony has opened up the platform to dynamic ad content.
This agreement means that marketers will have the ability to promote their wares through EA’s portfolio of top-selling PS3 titles, which promises to deliver a ‘seamless and more authentic game environment.’
The deal covers dynamic in-game advertising within EA Sports franchises Madden, NBA Live, NASCAR and NHL hockey, alongside high profile racing franchises Need for Speed and Burnout.
“We are thrilled at this opportunity to expand our strong relationship with EA and are pleased to have been selected to support EA and Sony on this new venture,” said Justin Townsend, CEO of IGA Worldwide.
“It’s exciting that the PS3 has opened up and marketers will now have access to the platform, as this represents a tremendous opportunity for brands targeting a valuable and hard-to-reach audience, plus it sends a clear message that dynamic in-game advertising has arrived as a compelling medium for marketers.”
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Comments
arrrgghh
I'm really trying to hate this idea because it involves EA but i just can't. The more i think of madden and nba the more i notice that the games already have advertising in them and it doesn't detract from the game.
This just means that adverts can be updated to match tv ones, slogans can be changed ... or maybe even if a team changes sponsors it could also be altered.
Although i may eat those words if the next Fifa game scraps the grass pitch for a huge coca cola themed floor ... but EA wouldn't go that far ... :(
Re: arrrgghh
who in the hell need advertising in video games?? thats the only place u can escape those bombarded advertizer
from what we see on tv geez
Re: Re: arrrgghh
WHAT EA need to be doing is making sure MADDEN,FIFA
NEED FOR SPEED games are improved!!.... eatting up every company is not going to asure EA victory nor survivel
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